Case studies

Original App Store and Google Play research from our own search data, with the method and the sample size behind every number.

• Herbi built TikTok import into the product, not just the marketing. Here is what that has actually done for it
• App Store rank volatility: how much daily movement is normal?
• How long does it take for ASO changes to affect rankings?
• Potto went viral on TikTok. Here is what the App Store did about it
• How often do App Store search results actually change?
• Do apps with 4.8-star ratings rank higher? We analysed 1,000 App Store searches
• How often do the top 10 apps change their screenshots?