Case studies

Original App Store and Google Play research, with the method and the sample size behind every number.

• Herbi built TikTok import into the product, not just the marketing. Here is what that has actually done for it
• App Store rank volatility: how much daily movement is normal?
• How long does it take for ASO changes to affect rankings?
• What counts as a good trial-to-paid conversion rate in 2026
• Potto went viral on TikTok. Here is what the App Store did about it
• App Store screenshot A/B testing: what the data actually shows
• 90% of top apps never test their icon: what a 1,000-app benchmark study found
• Apple added 11 languages to the App Store. In most of them, your keyword field just shrank by two-thirds
• Do apps with 4.8-star ratings rank higher? We analysed 1,000 App Store searches
• How often do the top 10 apps change their screenshots?
• Why is my app not ranking for its keywords?
• How to rank a new app with no downloads