Sniper Ads
Find the new entrants creating demand in your niche, and take the traffic they are already paying to generate.
An app that is young and gaining ratings quickly is buying attention somewhere, and that spend creates demand its own app name captures in search. Bidding on that name puts you in the doorway. New entrants make the best targets: nobody has squatted the name yet, and their rating count is usually small enough that a bigger, established app sitting beside them in results looks like the safer choice.
What it measures
Ratings gained per month since launch, used as a proxy for demand — not a spend figure, since no store publishes what anyone actually spends on ads. Name a niche, choose how recently the targets should have launched, and the results are apps that fit both.