Blog
Field notes on measuring the App Store and Google Play: keyword research, rankings, pricing and store changes, with the numbers behind every claim.
- App ranking tracker: compare visibility by country
- App downloads are falling while app spending rises: are web funnels changing the picture?
- App Store Algorithm: What We Know About How Apps Rank
- How to price your app for international markets
- App Store keyword difficulty tools: what to trust
- App Store keyword rank finder: find terms you can actually win
- App Store keyword research: a practical 2026 guide
- App Store keyword research without fake volume
- Your #1 keyword rank does not look like #1 anymore
- Apple added 11 languages to the App Store. In most of them, your keyword field just shrank by two-thirds
- App Store rank volatility: how much daily movement is normal?
- App Store screenshot A/B testing: what the data actually shows
- AppFollow pricing in 2026: every plan, what it actually costs, and cheaper alternatives
- Applyra Alternative for Indie ASO: AsoTheory vs Applyra (2026)
- Apps Optimization: A practical guide for 2026
- AppTweak pricing in 2026: every plan, what it actually costs, and cheaper alternatives
- ASO audit checklist: 25 checks using observable store data
- ASO for iOS vs Google Play: What’s Different?
- Six ASO tools that no longer exist, and the thing that died with them
- AsoTheory vs AppTweak: focused ASO research or a broader suite?
- AsoTheory vs Sensor Tower: which ASO workflow fits an indie team?
- The best ASO tools in 2026, compared by price and what they actually do
- Can I Repeat Keywords in the App Store Keyword Field? A 100-Character Case Study
- Custom Product Pages for Apple Search Ads: a practical playbook
- Custom product pages can now win organic App Store search traffic. Most developers have not turned it on
- data.ai alternatives for indie developers
- Do apps with 4.8-star ratings rank higher? We analysed 1,000 App Store searches
- Free app rank tracker: a practical workflow for small teams
- From keyword research to a listing test
- Google Play keyword research: what the store actually indexes
- Herbi built TikTok import into the product, not just the marketing. Here is what that has actually done for it
- How long does it take for ASO changes to affect rankings?
- How often do App Store search results actually change?
- How often do the top 10 apps change their screenshots?
- How to choose App Store keywords that fit your app
- How to localize ASO across App Store storefronts
- How to rank a new app with no downloads
- Long-Tail Keywords for Apps: How to Find Easy Ranking Opportunities
- Potto went viral on TikTok. Here is what the App Store did about it
- Sensor Tower pricing in 2026: what it actually costs
- The comma that inflated every European price by 100x
- 90% of top apps never test their icon: what a 1,000-app benchmark study found
- Nobody can sell you App Store search volume
- What counts as a good trial-to-paid conversion rate in 2026
- GEO: What app should you build? Top rising ideas from Google Trends data
- Most apps price for one country and hope
- Your change tracker is probably lying about when things changed
- Why is my app not ranking for its keywords?
- Why App Store keyword difficulty differs by country