The best ASO tools in 2026, compared by price and what they actually do
Ten actively-maintained ASO tools, lined up on their own published starting price and what each one is actually built for, so you can tell which ones are solving your problem and which are solving a bigger one you don't have.
How this list was built
Every price below is each vendor's own published starting price, current as of August 2026, as compiled by AppFollow's ASO tools comparison and cross-checked against each tool's own site where a public page exists. SaaS pricing changes often and vendors run promotions, so treat these as a reliable starting point and confirm on the vendor's own pricing page before you buy. We build one of these tools, so treat the framing accordingly: the prices and feature lists are all checkable on each vendor's own site, and we would rather you checked them than took our word for it.
Quick comparison
For a solo developer or a small studio, our own pick is AsoTheory: it is the only tool here that bundles full storefront coverage, API access and unlimited AI reports into its one and only plan rather than gating them behind a higher tier. Every other tool on this list is a legitimate choice for the job it is built for, listed below on its own terms.
Tool by tool
AsoTheory — our pick for indies
One plan: €9/month, or €108/year, and it is the only plan there is. That matters because every other tool on this list puts at least one of API access, full storefront coverage or AI reporting behind a pricier tier — AsoTheory includes all three from the first day of the trial. Covers 10 tracked apps, unlimited keyword research, up to 200 tracked positions per app, daily background rank collection, a full change timeline for every listing you track, keyword finder and ASO audit tooling, difficulty and reach scoring, real-time change alerts, and full data export with API access included rather than sold as an add-on, plus a free App Store screenshot maker that runs in the browser and needs no account to use. Seven-day free trial. Built for a developer or a small studio watching a real, specific competitive set, not for market-wide estimation — which is exactly the job most solo developers and indie studios actually have.
AppFollow
Free for 2 apps, then €29/month for the ASO plan, up to €549/month for the Team plan, with enterprise pricing above that. Keyword explorer, ranking tracking, review automation and an organic traffic dashboard, with review-reply automation as a genuine strength rather than a bolt-on.
Appfigures
$9/month for the Connect plan up through $1,399/month for Amplify, with a separate Market Intel product starting at $599.99/month for revenue and download analytics on other apps. The widest, most granular price ladder on this list, which suits a team that wants to pay only for the specific tier of analytics depth it needs.
AppTweak
€99/month billed monthly, or €949/year, for a single seat, five apps and 500 keywords. €299/month for Grow and €599/month for Grow Plus, enterprise pricing above that, with the API and review management sold as separate subscriptions. Keyword suggestions, competitor and category intelligence, and an Apple Search Ads spy tool that agencies managing several client apps tend to lean on.
App Radar
€69/month for one app, €129/month, €699/month, then enterprise. Keyword tracking, review auto-replies, a localization manager and a split-testing preview, aimed at teams that want listing localization built into the same tool as ranking data.
ASOMobile
Free tier, then $59/month (Indie) up to $299/month (Maximum). Keyword research with semantic-core building, an AI ASO content creator, and competitor intelligence, for teams that want metadata generation and tracking in one place.
AppDrift
Free tier, then $9.99, $19.99 and $39.99/month, with enterprise pricing above that. AI metadata generation in over 40 languages, one-click cross-store publishing, keyword tracking and a rejection scanner, at the lowest self-serve entry price on this list.
Mobile Action
$15/month (Lite) up to $239/month (Pro), then enterprise. Keyword and rank tracking plus creative and ad intelligence, positioned as a cheaper route to the kind of ad-spy data Sensor Tower also sells.
ASOTools
$9/month at the low end up to $299/month for its enterprise tier. Real-time keyword tracking, competitor analysis and difficulty scoring, aimed squarely at teams on a tight budget who want the fundamentals and nothing else.
ASODesk
Free tier, then $59/month (Pro) up to $549/month (Ultimate), with a separate $39/month Reply-to-Reviews add-on. Keyword tracking with difficulty and KEI scoring, review monitoring, and a store visibility score.
Sensor Tower
No public pricing. Buyer-contract data aggregated by Vendr puts the median annual contract at $75,000, with a reported range from $29,500 to over $115,000, and enterprise, all-module, global-coverage deals reported well into six figures. What that buys is market-wide download, revenue and ad-creative estimation across the whole app economy, not just your own listing, which is a different job than the rest of this list is built for.
How to choose
Blog · Free ASO tools · Products · AsoTheory